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Tel: 233-21 810275-7 / 7011168

Mobile:
020 8112698 / 020 8133276 / 020 8133282

Fax: 233 21 810278

Email: info@devtraco.com.gh

 
COMPANY PROFILE    

Company Background

Devtraco Limited is incorporated under the Companies Code of Ghana, 1963 (Act 179). It has ensured compliance with all necessary regulations and statutory requirements of the nation Ghana, as regards commencement and registration of business.

Vision, Mission, Objectives & Values

Mission Statement

To contribute towards the enhancement of the quality of life of people living in Ghana, by applying sustainable developmental principles in the provision of affordable homes in a safe and secure environment.

Vision

Devtraco Limited seeks to be a leader as well as household name in the Ghanaian properties market, associated with high quality, safety and affordability.

With the increasing need for secured residential communities, the company endeavours to employ an excellent multi-faceted approach that provides its customers with a unique mix of facilities that caters for their housing needs at affordable rates. A very high premium is placed on excellent customer service delivery, maintaining the highest standards in property development, and applying the most cost-effective systems, procedures and processes.

Goals & Objectives

In seeking to achieve its vision and mission, Devtraco Limited operates with a view to achieving the following goals and objectives: -

  • Providing quality but affordable homes.
  • Creating a secure and friendly environment that differentiates Devtraco Limited from other residential property developers
  • Providing its homeowners with attractive and modern designs.
  • Applying best practice in the industry.

Critical Success Factors

Based on its vision, mission and objectives, Devtraco Limited has identified the following critical success factors that it will focus on in conducting its affairs and business:

  • Unique, innovative, and upscale building designs that differentiates Devtraco Limited from other property developers.
  • Well-developed infrastructural facilities and social amenities that meet the different needs of all residents.
  • Qualified and experienced project team ready to deliver
  • Modern and state of the art equipment
  • Good business practices and building technology
  • Flexible Financing Options to meet the needs of different classes of clientele

Values

The Company will at all times conduct its business, guided by the following values: -

  • Honesty
  • Integrity
  • Excellence
  • Trust

Project Management

  • To ensure effective project management and implementation within any set timeframe and budget, a Project Management Team, is in place to oversee the implementation of the all construction works of the company.  The Project Management team led by the Projects Manager oversees the engagement of the services of various consultants and contractors to undertake specific assignments pertaining to specific stages of project implementation.
  •  Quality and Safety Standards:

Devtraco Ltd have in place strict quality controls at its construction sites to ensure that its houses are of the highest quality and designed in line with local as well as international standards.

  • Membership of Ghana Real Estate Developers Association (GREDA):

The Company is an active registered member of GREDA which serves as an umbrella body associated with quality as it requires its members to adhere strictly to national building standards and planning laws.
GREDA is a Housing Advisory Board that plays a key role in the restructuring of Ghana’s housing delivery. The Board consists of executives from mortgage financing companies in Ghana, Architects, Engineers and service organizations

  • Human resources:

An abundance of highly qualified professionals actively employed in construction including surveyors, architects, engineers, property managers, project managers, etc. as well as unskilled labour.

  • Infrastructure:

The company provides a comparatively well-developed infrastructure, including internal highway and secondary road networks, electricity and water supplies, internal and external communications.

Target Markets

There is a huge potential and a ready market for residential properties in Ghana.  These customers and hence target markets can be classified into three main groups as follows: -
Devtraco Limited offers for sale to prospective customers, affordable homes with very attractive designs. It provides its customers a secured, friendly and neat environment with well developed infrastructure and a comprehensive range of social amenities and community facilities to serve the needs of all residents.

Middle Income Earning Individuals

With improvements in the basic standards of life and improved economic environment, there is a growing class of middle income Ghanaians, mostly comprising professionals and highly skilled personnel working in various sectors of the economy. This group of people have a preference for well-planned but affordable residential communities in a serene, neat and crime free environment, which is very suitable for raising families. Most people in this group however cannot afford units being developed in prime areas of the city of Accra, which tend to be sold at very high prices due mainly to the high costs of land acquisition.

Corporate Bodies Operating in Ghana

This market constitutes the numerous corporate bodies and organisations that provide accommodation to their senior or expatriate staff as part of their employment conditions. Most of these organisation purchase residential properties to ensure permanent access to these properties.  For this group, Devtraco Limited focuses on the large multinational corporations, international NGOs and financial institutions. 

Ghanaians Resident in Foreign Countries

There is a significant number of Ghanaian living and working, either permanently or on contract in several countries across the globe. For most of these people, the ultimate aim is to acquire some property back home before eventually returning to the country. The company has captured quite a number of such clientele.